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Our Analysis

The most important features Gen Z prioritizes when shopping for a new smartphone also tie to “more.” They list longer battery life and more memory/storage as their top two priorities. Faster speed is the third, with all three highlighting the need for more; more time to use the phone, more storage and better internet access. Longer battery life was also echoed in the qualitative findings as a key improvement and desire. The ability to use their devices whenever (and wherever) they want is critical for Gen Zers.

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